Copresco
continually stresses our extensive capabilities for on–demand printing of
books and manuals.
They are the bedrock of
Copresco’s business and the main reason for our leadership position in the
digital printing industry.
But, let’s not
forget that we produce a wide range of other publications and documents.
Wall calendars are a good example of our diversified
product mix. And, now is an ideal time to think about getting your 2009 edition
underway.
Calendars
offer you distinct opportunities to communicate a wealth of information and
gain good will in the process.
Perfect as gifts for
individuals, families and businesses, they are widely used in fund–raising
campaigns for churches, schools and charities.
Useful for
virtually any business or professional service application, wall calendars keep
your name and advertising message in front of your customers, shareholders or
the general public for the whole life of the piece. They’re a perfect
place to include company holidays, tax reporting dates, special events and
meeting times.
Custom–tailored pieces with photos
and artwork of company products or services—along with ad copy—make
lasting impressions on customers.
Most family wall calendars wind up in the kitchen. They serve as constant reminders of everything from Johnny’s dental appointment and soccer game to Susie’s softball practice and cello lesson.
A
well–designed and well–printed calendar offers endless opportunities
for doctors, dentists, specialists, medical centers, lawyers and other
professionals and groups.
You can do your own design and
production of a calendar using personal pictures and/or stock photos and
artwork.
For the professional touch, a graphic designer
can create a stylish piece designed to meet your personal tastes for color,
photos and artwork.
There’s a large selection of software
available for do–it–yourself calendars.
Conversion of your final layout to a PDF fits in
perfectly with Copresco’s digital on–demand work flow for black &
white and full–color jobs ranging from a few dozen copies to several
thousand.
Even
though a 12–month calendar may be the norm, you may want to opt for 13
months or more. Studies show that many calendar recipients prefer the ability
to note appointments and events in January or other months of the following
year.
If your business operates on a quarterly basis, a
16–month calendar may work best for you.
Coated or
glossy stocks, typically used for four–color calendars, have one annoying
drawback for some users— they’re hard to write on.
Copresco has uncoated sheets that offer the benefits of
glossy stock and work very well for calendars.
Calendars
are usually produced in four–page saddle stitched signatures, making the
12–month calendar a 24–page document.
For a
sturdier and better–looking binding, Copresco suggests that you consider
double–loop wire.
Plastic coil is another popular
binding style that can enhance your overall presentation.
Calendars
have become a household and business necessity that commands attention day in
and day out, month after month.
So, call the company that
can help you make a lasting impression with this creative planning tool.
Call Copresco.
Copresco
president Steve Johnson is busy these days with presentations at graphic arts
industry meetings.
On April 29, Steve serves as the
keynote speaker for Go Beyond with Digital, a half day PIA/GATF seminar that
begins at 10 a.m.
Steve will share his insights on the
state of the digital printing industry at the meeting that will be held at the
Renaissance Schaumburg Hotel & Convention Center in Schaumburg.
For registration information, call PIA/GATF registrar
Angela Rizzo at (412) 259–1716.
Steve
shares his technical expertise and experience in the digital printing industry
as a panelist in a May 6 Printers Guild Printing Forum.
The program, hosted in conjunction with the Calumet Ben
Franklin Club of Printers, begins with a 6 p.m. dinner at Colletti’s
Restaurant, 5707 N. Central in Chicago.
Advance
registrations are required. Please call Ralph Coder at (312) 930–1900,
ext. 131, by May 2.
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