We all know that we’re in a tough business environment. But, rather than hanging our heads, let’s look at what we can do about it. Marketing and business experts say that we need to work smarter and promote our businesses better.
Many analysts believe
that tough times can actually be the best time for forward–thinking
companies to increase sales and market share.
Here are
some thoughts and ideas to consider:
1. Be
positive and proactive. Whether you are marketing to general business customers
or highly technical clients, you should develop an offensive game plan to
counteract negative thinking.
Add value to your products
or services, rather than cutting prices.
2. Target
your markets tightly so you don’t waste time and money on customers that
can’t specify or buy what you’re selling.
If
budgets are tight, focus on high–yielding activities.
3.
Keep your sales and support staffs informed and armed with up–to–date
promotional and technical collateral tools.
Leaving a
printed piece behind is still more effective than bombarding customers with
e–mail messages and PDF attachments.
4. Be
consistent. Provide content–rich communications to keep your company
continually visible to your customers.
Use case histories
of successful applications to show how your products and services have
benefited other customers.
5. Follow the Keep It
Simple principle by maintaining factual, straight–forward
communications.
This is not the time for exaggerated
claims and public relations puffery.
6. Stay
flexible. Be ready to quickly adapt to changing times and market
conditions.
7. Work with partners that can provide
positive solutions to your problems and help reduce costs.
Working
with Copresco as a partner can help you get the most for your communications
dollar. Digital on–demand offers you benefits and value that you just
can’t get from any other printing process.
Digital
printing cost–effectively fills the demand for short runs of books,
manuals, newsletters, technical publications, directories and a wide range of
collateral materials.
On–demand saves you and your company valuable
time and money by printing the exact quantities you need; nothing more. You
also reduce waste and storage costs, increase your cash flow and keep materials
up–to–date. Press runs in the hundreds rather than tens of thousands
dramatically reduce your inventory needs and warehousing
costs.
You no longer need to stock shelves upon shelves of
materials that will become outdated or obsolete. With on–demand printing,
changes, updates and additions are made quickly and
easily.
Seamless files transfer to our website server from
your desktop saves valuable production time and effort.
The
continual advancements of our digital color work offer you unique opportunities
for the production of eye–catching sales tools and technical documents.
Full–color pages also add distinction and visual impact for a spectrum of
black & white books and manuals.
A full range of
bindery services from basic wire stitching through
top–of–the–line case binding adds the finishing touches to your
piece.
Copresco’s capabilities range from perfect
bound books as thin as 1/8” to looseleaf volumes several inches
thick.
Index tabs will add further pizzazz and increase
your readership.
Additional flexibility may be achieved
with variable data printing for target–marketed publications like
Overnight Lite, for example.
There is
no substitute for Copresco’s special technical skills, know–how and
in–depth experience.
An experienced and skilled staff
that’s committed to meeting seemingly impossible deadlines and quality
demands supports all of our digital printing
systems.
Now—more than ever—is the time to get
the most value from your customer communications. Now is the time to call
Copresco.
Looking
for another benefit of on–demand printing?
How about
eliminating the need to print separate price sheets for your
catalogs?
It’s simple. Just include the prices right
in the catalog, and print the required number of
copies.
When price changes are needed, simply make the
type corrections— along with any changes in products or services—and
Copresco will make another short run of the revised piece.
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