Editor’s Note: Thanks to Dick Gorelick for
sharing his thoughts on binding with us.
Dick is
president of consulting firm Gorelick and Associates, Inc. and Graphic Arts
Sales Foundation.
He is a nationally known writer and
speaker in the areas of sales, marketing and management.
When asked about the decision to perfect bind or stitch a catalog or publication, Dick Gorelick says most salespeople will respond in terms of cost or number of pages.
The outer
limits of stitching depend on the number of pages and the weight of the paper
stock. Thick saddle bound books can become very cumbersome, bulky and awkward
to handle.
However, there is another variable that should
also be considered: the permanence of the printed piece.
Old copies
of National Geographic, a perfect bound publication; are frequently
found in garage sales, basements, and libraries.
Smithsonian, a similar publication, is stitched;
readers discard the magazine with impunity after reading it.
The
binding can have great importance in the case of merchandise catalogs. Stitched
catalogs tend to be discarded after an order is placed.
On the other hand, adhesive bound catalogs denote permanence
in our culture and, when retained, frequently generate additional
orders.
This factor should be considered, as well as cost,
in selection of a binding style, Dick said.
Dick’s
opinions are the result of an actual study he did for a client firm.
Copresco’s perfect binding is a versatile and
attractive binding method for digital press runs of several hundred paperback
books, manuals, directories, reference guides and other publications.
Other advantages include wraparound covers that provide
longevity benefits and printable spines.
Though not
required, copy on the spine makes your book stand out on a bookshelf for quick
identification and easy retrieval.
Saddle bound
publications just disappear when put on the shelf, and so, to a lesser degree,
do coil bound books and manuals.
Cover options range from an index stock printed in black to full–bleed, full–color process jobs. Perfect bound covers may also be coated or laminated to add further class and durability to your finished product.
Copresco
produces adhesive bound books up to 2” thick (1,000 pages on a 50# offset
sheet).
We can also do paperback books as thin as
1/8” of an inch or less. You may never want to use tape or saddle binding
again.
Dick
Gorelick concludes that perfect binding is worth paying more for. You will find
that most printers and binders charge extra for the privilege.
That’s not the general rule here at Copresco.
We’re just so darn good that our typical digital
on–demand books, catalogs, product manuals and directories often cost less
to perfect bind than saddle bind.
That’s because
Copresco has all the technical skills, tools and experience to produce your
masterpiece with professional ease.
So, think
about the many benefits you’ll derive from perfect binding.
Then, call the company that offers you the on-demand
digital printing quality, economy and extra service you deserve.
Call Copresco.
More of Dick Gorelick's
opinions may be found at:
http://americanprinter.com/gorelicksmanagement/
The annual Bulwer–Lytton Fiction Contest for bad writing:
http://www.bulwer-lytton.com
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