If your
kitchen is like most others, you’ll probably find a calendar prominently
displayed on the wall or adorning the
refrigerator.
Calendars have been helping the human race
keep track of important dates and events since ancient times.
Today’s wired society relies heavily on their
computer, smartphone or PDA appointment calendars. However, these electronic
gadgets can hardly command the attention of a beautifully printed wall
calendar.
Here is a powerful targetmarketing medium
to reinforce your brand and keep your business or client’s name on display
for customers and prospects seven days a week.
Calendars
offer substantial, costeffective opportunities to communicate a wealth of
information and gain good will in the process.
And,
there’s even better news. There are fewer competitors to deal with. Banks
and insurance agents have pulled in their promotional horns, along with other
businesses that previously promoted their products and services with
calendars.
Now is the
ideal time to step right up and fill this marketing void with 2011 calendars
for your company or clients. But you do need to plan ahead, begin collecting
photos and copy ideas to make your presentation a
winner.
Here are some thoughts to help you cash in on a
golden sales opportunity.
Wall calendars for individuals, families and businesses are considered highly regarded and appreciated gifts rather than intrusive advertising. They are also popular giveaway pieces for church, school and charity fundraising.
Useful for
virtually any business or professional service application, wall calendars keep
your name, logo and promotional message in front of your customers,
shareholders or the general public for the whole life of the piece.
They’re a perfect place to include company holidays,
taxreporting dates, special events and meeting
times.
Customtailored pieces with photos and artwork
of company products or services—along with ad copy—make lasting
impressions on customers.
There is a
large selection of software available for doityourself
calendars.
You can do your own design and production of a
calendar using personal pictures and/or stock photos and
artwork.
For the professional look, a graphic
designer can create a stylish piece designed to meet your personal tastes for
color, photos and graphics.
Even
though a 12month calendar may be the norm, you may want to opt for 13
months or more. Studies show that many calendar recipients prefer the ability
to note appointments and events in January or other months of the following
year.
A 16month calendar may be the best bet for a
business that operates on a quarterly basis.
Coated or
glossy stocks are typically used on calendars, but they are hard to write on.
And most writing papers don’t reproduce graphics very
well.
Let Copresco’s paper experts select an uncoated
sheet that’s easy to write on and makes your photos look
beautiful.
For a
strong and goodlooking binding, Copresco suggests that you consider
doubleloop wire. The calendar will hang straight, and the pages will turn
easily.
Plastic coil is another popular binding style. It
is stronger than wire and comes in various colors that can enhance your overall
presentation.
Calendars
have become a household and business necessity that demands attention day after
day. You won’t find another promotional instrument that guarantees the use
of such valuable wall space.
So, call the company that
will help you make this creative marketing tool a
winner.
Call Copresco.
For software to create fabulous calendars, checkout:
http://calendar-software-review.toptenreviews.com
For provocative calendar facts, including a 13month version, visit:
http://webspace.ship.edu/cgboer/comtescalendar.html
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