In our
February Overnight Lite issue, we discussed two of seven habits Copresco
has developed for highly successful documents.
This
month, we offer you two more rules that will help you produce your masterpiece.
There's no need to use all the fonts installed on your hard drive. Normally three type faces (for headlines, body copy and captions or special sections) are enough for most documents.
Color can
play just as an important a role in technical documentation as it does in
promotional literature.
The effective use of
color—with solid coverage, type reverses, bleeds, full-color photos and
illustrations—enhances books and manuals and technical publications as
well as product and sales materials.
Color adds
distinction and increases readability for publications by unifying, dividing
and directing the eye.
Like the conservative use of
fonts, we believe that less is often more.
Two or three
colors for body copy, headlines and subheads are generally recommended for most
publications.
Do use color to organize your documents. Color coding can be very effective for distinguishing product lines, regions, subject areas, etc.
Watch out for color accuracy. The accurate reproduction of color is absolutely essential for style or branding manuals, high-end marketing materials, scientific publications and other color-specific documents.
Now you
have four of Copresco's seven habits for the preparation of successful
documents.
Watch for the final installment in a future
Overnight Lite issue.
Copresco has won two awards for exceptional technical writing from the Society for Technical Communication, Chicago chapter.
We were honored with an Award of Excellence for an article written by Copresco president and CEO Steve Johnson for the forecast issue of PIA Magazine, a monthly publication of the Printing Industries of America.
Steve Johnson receives the prestigious STC Award of
Excellence.
In the
"Digital Printing Blossoms in the Bold New World of Web 2.0," Steve allays the
fears many printers have that Web-based media will destroy print as a primary
communications medium.
He sees the "Web 2.0," also known
as the "Social Internet," offering enormous databases of text, video and
graphics that can be turned into digitally printed and bound books.
Color picture books are a prime example, Steve noted.
Social networking site Flickr offers free image hosting but charges for layout,
imposition, digital printing and binding of those images.
Web-savvy consumers expect online services to be free of
charge, but perceive print services to be of higher values and are willing to
pay for them.
Steve also
received an Award of Merit for his article: "Digital Presses Run the (Color)
Gamut."
He described gamut as the range of color that a
press can reproduce and the differences between offset and digital processes.
Copresco's digital presses have a wider color gamut than
offset systems, a critical advantage in printing high-quality color
publications.
STC is an international organization dedicated to advancing the arts and sciences of technical communication.
Copresco
will be closed Monday, July 4, to celebrate Independence
Day.
Enjoy the holiday weekend.
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