In its
first week in bookstores, Steve Jobs soared to the top of bestseller
lists with the sale of 379,000 copies, according to Nielsen
BookScan.
The biography of the Apple Inc. cofounder
by Walter Isaacson, which hit the streets October 24, sold three times more
copies than the next bestselling book by John Grishman and instantly
became one of year’s 20 best sellers.
Statistics
released later have been even more impressive.
The book
topped both the New York Times and Chicago Tribune nonfiction
bestseller lists and was Amazon.com’s bestselling book for
2011.
These are amazing stats, considering that the book
had less than two months to rise to the top. Originally scheduled for release
in 2012, the publication date was moved up, due to Steve’s death on
October 5.
Another
awesome fact: We’re not talking about Kindle, iPad or Nook sales. This is
a printed 571page, case bound volume that weighs more than two pounds.
So, you can see that the printed word is alive and very
well indeed.
Here’s another example closer to home
that reinforces this same important point: Print commands readers’ full
attention.
In the
eight years that Copresco president and CEO Steve Johnson wrote columns for
American Printer magazine, he received several awards for communications
excellence, nice comments from his readers and a critique or
two.
An August 2011 piece entitled, “Digital printing
walks the plank,” drew the strongest response from readers of any of the
78 “Johnson’s World” columns that Steve crafted. He took digital
press manufacturers to task with criticism about press reliability.
You see,
Steve’s column was never posted online, unlike all of the other
“Johnson’s World” articles.
The column
appeared only in the print issue of the trade magazine. All of the respondents
were readers of a printed publication, not of any form of electronic
communication.
As it turned out, August was the last issue of American Printer. The magazine stopped publishing because of dwindling advertising revenue, not because of lost readership.
Steve has
joined Quick Printing magazine as a featured columnist.
According to Editor Karen Lowery Hall, “Johnson’s
World” provides firsthand observations and thoughtful commentary about the
state of today’s graphic communications
industry.
“We are delighted to welcome Steve to
Quick Printing’s roster of contributing columnists. His insights
and wry commentary will bring a fresh perspective to our readers, many of whom
are already familiar with his work,” Karen added.
“Steve continues Quick Printing’s
long tradition of being the only industry publication that is written by
printers for printers.
“We look forward to offering
his ‘Johnson’s World’ column for many years to come.”
As an
added service for our clients, Copresco has detailed an effective way to create
highquality PDFs from Adobe InDesign files that require bleeds.
Our TechTopics No. 17 provides a short treatise on
bleeds and stepbystep instructions on how to create PDFs with
bleeds for your publications, books and
manuals.
TechTopics is a continuing series of
technical bulletins on digital technology, document preparation and printing
ondemand.
Copies of TechTopics and
Overnight Lite issues are available in PDF format on our
website.
Follow
"Johnson's World" in Quick Printing magazine:
http://www.copresco.com/qpcolumn.htm
Check
out Steve Johnson's past American Printer columns:
http://www.copresco.com/apcolumn.htm
Double-check important words in this useful dictionary:
http://www.onelook.com
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