This is
the message we delivered to readers of the first issue of Overnight Lite
in October 1990:
Since a publication about copying
would probably turn into a “snooze letter,” we decided to try a
different approach.
Rather than hit you between the eyes
with a hard selling on copying, it is our intention just to say
“hello” to our customers each month, share a laugh or two and then
let you get back to your work.
We have followed this
philosophy in each issue of the newsletter that we have designed, produced and
mailed First Class ever since.
Copies
Overnight (our name back then) was just two years old and on the threshold of a
new era in the graphic arts field.
Digital printing (the
term hadn’t even been coined yet, hence “copying” for lack of a
better term) was in its infancy, and we needed to get the word out to our
clients and prospects.
“We have always practiced what we preach. Print is the most powerful method of communicating a constant marketing message.” says Copresco President and CEO Steve Johnson.
“We have been a longtime advocate of targeted newsletters. They create and build strong relationships by keeping your name in front of new as well as existing clients.”
As its
name implies, Lite has always been a lively publication, with a full
page of jokes and cartoons.
However, a 1995 reader survey
told us that you enjoyed the fun but wanted more technical
information.
So, Copresco went to press with our
present-day format with expanded technical content while maintaining our
quick-read and lighthearted-style tradition.
We also added
an internet box with website addresses for a wide range of interesting facts,
figures and other helpful information.
Our first
color issue, printed in August 1999, highlighted our digital color capabilities
for a full range of books, publications and manuals.
We
occasionally printed in color until we went full-color with each issue in
2000.
In 2001,
we asked our clients to participate in an important decision-making process.
Should Copresco purchase the latest, greatest color press currently produced by
Xerox or by Indigo.
We wanted professional opinions about
which machine produced the best color quality. So, we mailed separate
Lite issues printed on each press to all of our clients.
To highlight Copresco’s extensive finishing capabilities, we have drilled, hole-punched, die-cut and laminated unique Lite issues.
We have also printed special four-page issues to report significant events like our miraculous 48-hour recovery from a devastating 2012 storm that tore the roof off the plant.
Lee
Strouse of Wordcraft took over the helm as editor of the newsletter in
1992.
David Dankovich has handled design and layout since
1997. Chris Garcia, who joined us last fall, is the third cartoonist in
Lite’s 25-year history, following Michael Campbell and the late
Alvin Blick.
Joan Gordon has served as our proof-reader
for the past 10 years.
If you
would like to check out the progress of Overnight Lite
through the years, visit our website.
Archived issues
dating back to 1997 are posted online in text-only for fast down-loading and in
easy-viewing PDF formats.
We’ll
be more than happy to add your colleagues and friends to our newsletter mailing
list.
And, please remember that your comments,
suggestions and submissions are always welcomed.
See the progress of
Overnight Lite through the years,
look up recent issues, join us as a
subscriber:
http://www.copresco.com/lite.htm
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