Necessity,
according to an old English proverb, is the mother of invention.
This pithy saying took on special meaning for Nancy T.
Payne, a community college professor teaching a course in business
budgeting.
There was
just one hitch. Nancy couldn’t find a textbook that met her particular
needs.
I wanted a special hands-on, how-to workbook that
would guide our students through the whole budgeting process.”
Without
decent options, Nancy decided to use her years of classroom experience and
background in accounting and finance to write the book
herself.
She enlisted the support of Michael Drafke, a
colleague who provided business and marketing expertise for the management side
of the budgeting equation.
Their collaboration resulted
in a unique approach to teaching their students: Business Budgeting: A Study
and Applications.
The
208-page treatise features a case study approach to guide students through 20
chapters of study and applications of the budgeting process in the business
environment.
End-of-chapter reviews provide the students
with hands-on study guides and check points to review their progress.
A meeting
with Copresco President and CEO Steve Johnson solved Nancy’s final
publishing hurdle—getting the book into print.
"Steve and his production manager Lynn Buck were so
helpful. I was totally lost, with no idea of how to deal with formatting,
printing and binding issues,” Nancy says.
They
shepherded me through the whole process and made sure that the finished books
looked great and were delivered right on time to the college.”
The perfect bound book showcases the benefits of our digital printing:an 80# full-color gloss cover with title printed on the spine for easy identification on a bookshelf and an economical 50# body paper stock.
This summer, Nancy will be working on a third revision of the book. And she will take advantage again of Copresco’s fast on-demand printing that gives textbook authors the ability to make updates and changes quickly and easily.
The
success of the budgeting book has also rubbed off on Nancy’s co-author
Michael Drafke.
Copresco has printed multiple versions of
Dr. Drafke’s Organizational Thought and Behavior and Applying
The Principles of Supervision.
Both of the books are
produced in the increasingly popular perfect bound format.
So, when
you’re ready to print your next book or publication, call the digital
printing leader.
Call Copresco.
Our
thanks to direct response guru Bob Bly for this insightful article.
Writing a how-to business book has become a
recognized tool for business professionals marketing and branding themselves
and their companies.
It helps
them establish their expertise while sharing useful information appreciated by
readers. Plus, it can introduce them to a vast new audience of potential new
customers.
Today, more than 11,000 business books alone
are published each year— and that doesn’t include self-published
ebooks, according to the authors of The 100 Best Business Books of All
Time.
"Whether you’re using your book to generate media attention, speaking opportunities or new customers, it is the most powerful marketing tool in your arsenal,” says Adam Witty, CEO of Advantage Media Group, an international publisher.
When you
consider that the average book sells less than 2,000 copies, getting rich off
of book sales becomes a far away fantasy.
But, if you use
your book to get a feature in your industry trade journal, what is that worth?
If your typical customer is worth $5,000 and you use your book to attract and generate new leads into your business, how much more valuable does your book become?
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