There’s so much hubbub around about digital
media that you may ask: Why print at all?
The answer is
simple: If you have something important enough to read, it is worth printing.
Studies reveal that there is still a huge demand for
print for audiences of all ages.
Print
stands on its own. Americans are still reading books, and authors are still
publishing and self-publishing.
Students, regardless of
their gender or computer skills, overwhelmingly prefer printed textbooks to
digital media.
A Nielsen
survey found that despite teens’ tech–savvy reputation, these young
readers continue to express a preference for
print.
Children who have embraced digital media understand
the worth of a printed book.
According to the Nielsen
report, “The generation known for staying digitally connected at all times
prefers to buy and read physical books over digital ones.”
"Ebooks
are just not user–friendly. Streaming movies and playing video games is
easy, but reading a book online is not," Nielsen says.
Reading from a screen inhibits your reading
comprehension. It’s harder to remember what you’ve read after you are
finished.
School
districts are feeling pressure to make textbooks go away, but students are
crying for printed books.
While iPads, tablets or
e–readers are perceived as “cutting edge” technology, research
shows that many students actually learn better through the print medium.
Experts
urge adults and children to get away from the quick–fire virtual world of
smartphones and the internet.
We are encouraged to read
books that challenge our emotions and imagination and reinforce our sense of
self.
Brain
scans at the University of Washington show that reading print on paper leaves
us with new neural pathways and evolve our senses.
Avid
readers say: “I react better to what’s on paper. It’s more
credible and legitimate.”
"You can buy new or used
books and share or loan them to friends.”
"Flipping
pages in a book is much more enjoyable than swiping fingers over a screen. I
love the feel, smell and texture of books.”
According
to Nielsen BookScan, the Association of American Publishers and other
bookindustry reporting, there was an increase in printed books in 2014.
Ebook sales in the U.S. declined by six percent in 2014
compared to the year before, according to justreleased Nielsen statistics.
A new Nielsen Books & Consumer survey shows that
printed books are outselling ebooks by a healthy 2:1 margin.
Looking forward, the overall volume of digitally printed books is forecast to increase 15.2 percent annually through 2019, according to a recent digital book printing study by Interquest, a market and technology research firm.
"Print is the high end of any product. True not everything is printed anymore. Only the best, the finest, the most important, the most popular make it onto press,” says Copresco President and CEO Steve Johnson.
Publishers
want fast turnaround and less waste and inventory, and lower fixed costs.
The print–to–order capability of printing
ondemand cuts out lengthy supply chains. Added benefits are the ability to
personalize editions and quickly make various versions.
“As press runs become shorter, books become more of a specialty item, not a commodity,” Steve added. “People need to have a reason to print and need to be interested in value. Otherwise, they could just do an ebook, a PDF or email.”
Whether your work is a textbook, novel, cookbook, catalog, annual report or a collection of poetry, a printed piece will have a far better impact on your audience and leave a more lasting impression.
In
today’s world of email, Facebook, and LinkedIn overload, print is the best
way to stand out as an established professional leader in your field.
So, take a big step in the right direction. Call
Copresco. We will put your important message into the most important medium:
Print!
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