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Johnson's
World
 Copresco President Steve Johnson's editorial monthly column provides
firsthand observations and thoughtful commentary about the state of today's
graphic communications industry.
| June 2017 |
Advice You Can Bank On
Need money? Alas, money is hard to
come by sometimes. |
| May 2017 |
'My Card'
The first thing a new business does is put
up a website and establish its email addresses.
Next comes the social-media presence. Business cards might come after that, but then again, they might not. |
| April 2017 |
The Copier Repairman
If your digital press needs service every
few weeks instead of every day, this is
not good enough, not nearly! |
| March 2017 |
Make It Fascinating
Print has unique opportunity to reach
generation Z who are overwhelmed with
digital media. When they get mail, they look at it. |
| February 2017 |
Leadership Off, and On, the
Field
Next to parenting, leadership is the most
influential role you’ll ever have. As in
parenting, “Do as I
say, not as I do” won’t ever cut it. |
| January
2017 |
Musings, Droppings, Streams &
Flashes Pt 9
After the nail-biting, extra-inning game 7
of the World Series in which the Cubs
emerged victorious, the Daily
Herald was
on the spot again. This time they got it right. |
| December 2016 |
It's All About More Than The
Dress
Give the gift of touch for Christmas.
Consider
coloring books, board games with pieces,
cards, dice and fake money which
will draw family
and friends together. |
| November 2016 |
The Sound and the Fury
The author, William Faukner, suggested
what was a radical idea
at the time of
using colored text to clarify the ever-changing
different time periods in his book. |
| October
2016 |
How To Alienate Friends and
Make
Enemies
It’s easier than ever to alienate friends
and make new enemies while at the same
time disgusting the general
population.
Just employ the power of social media. |
| September 2016 |
Trains, Magazines, and Portals
Is the airline inflight magazine doomed,
now that we have wifi
and literally hundreds
of movie choices to entertain us? It appears
that the opposite is true. |
| August
2016 |
We All Scream for Ice Cream
In the old days when you wanted to cool
off you would go to your
hometown Dairy
Queen for a soft-serve vanilla ice cream cone.
Then the
market changed. |
| July
2016 |
Mind Your Manners
Some large American companies should
learn from the politeness
and etiquette of the
Japanese culture in order to improve their sales
rate. |
| June
2016 |
Musings, Droppings, Streams, and
Flashes Pt 8
In 1524 Antonio Pigafetta, having
successfully
completed Magellan’s voyage around the world and
having penned by far the most interesting account of the explorations,
petitioned the Doge of Venice and the city council, “that no one may print
it for twenty years, except myself.” |
| May
2016 |
Threats
What is more
threatening? An olive-
skinned young girl wearing a hajib in a
Toyota
driving into the parking lot of a local
college or an olive-skinned young
girl wearing
a hajib in a Toyota fixated on her smart phone?
The Answers
Are in Print |
| April
2016 |
Of Quartos and Folios
Learn why a 17th Century book of Shakespeare's popular plays called
"First Folio" would today be considered an example of print on
demand. |
| March
2016 |
Vote for Me
If you
aren’t in the “in” circle of local
politics, how do you know
how important
an election is? How can you identify the hot issues?
The
Answers Are in Print |
| February 2016 |
Of Beer and Clydesdales
Yes, Super Bowl 50 may be played in
Santa Clara California, but
Super Bowl L
will be played right here and now in "Johnson’s
World". |
| January
2016 |
Of Plastic Lumps and Buggy
Whips
In his book "Vaporized", Robert Tercek asked the
question, “Where have all the record stores gone?” |
| December 2015 |
Merry Christmas! Have A Drink On
Me
When I entered the workforce, booze
was the standard
go-to Christmas gift for clients.
Not wine; I'm talking the hard stuff. But
times change and people's tastes change. |
| November 2015 |
Dear Newspaper Publisher
Each weekday before our office opened,
your newspaper was
delivered to the front door
of our corporate headquarters. Each day, that
is,
until three weeks ago. |
| October
2015 |
Musings, Droppings, Streams &
Flashes
(Part 7) Piggly Wiggly, Children with books
in
their homes, Shor Restaurant at Graph Expo, French philosopher promotes anarchy
because of failed print shop, coloring your hair at home and astronomy, ATMs in
Churches. |
| September 2015 |
She's Going to Disney World
Jana's tale of her getaway with
her husband to Disney
World. |
| August
2015 |
A Place For Everything And
Everything
In Its Place
There is a graphic floating around
on the Internet of an old Radio Shack flyer with a caption pointing out that
every item in the flyer has been replaced by a smartphone. Maybe
not. |
| July
2015 |
The Fight of the Century
What can we learn from the so-called
“fight of the
century”? |
| June
2015 |
A Short Talk With A Printer
How much do you really know about
the man whose words fill the
last page
of this publication each month? |
| May
2015 |
Shades Of Grey
I
haven’t counted fifty, but I do see
several grey areas that the
phenomenon
of this book’s success illuminate for us. |
| April
2015 |
All The News That's Fit To
Print
Instead of Facebook or Twitter,
sometimes only
print will do. |
| March
2015 |
Things Fall Apart
Why I couldn't finish “Misconceptions
about the Original
Populists.” because
the book fell apart. |
| February
2015 |
Print Could Save Your Marriage
…
and Your Business
Why I might very well refer Dr.
David
Gursky as a marriage counselor. |
| January
2015 |
Musings, Droppings, Streams and
Flashes (Part 6)
Cat videos on YouTube, Roman Gods,
Top reasons people do not go online, etc. |
| December
2014 |
Gift Giving Made Easier
No gift is more personal than a real book, carefully chosen with the
recipient in mind. |
| November
2014 |
Be Brief, Be Succint
It is difficult to sell anything when the
offer is not unique,
but it is impossible
to sell when it is not clear what the
proposition
is. |
| October
2014 |
Settle Down
Do you
have a “bucket list” of great things you hope to accomplish in life?
Don’t settle for anything less. |
| September 2014 |
8 Solid Reasons Why You Should Attend
GRAPH EXPO 14
If you can't travel to the drupa 16 show in far
off Dusseldorf Germany, consider going to GRAPH EXPO 14. |
| August
2014 |
Understand Your Brand Part 2
Two examples of branding done well. |
| July
2014 |
Understand Your Brand
Be very careful of your brand.
Promote it, market it, guard
it. |
| June
2014 |
I Need a Vacation
A
nice long trip to Hawaii, or perhaps
a week in Florida. At least so says
Hilton Grand Vacations. |
| May
2014 |
Promises, Promises
If you are an equipment sales
representative, don't
over-promise. |
| April
2014 |
Taxman
Some
print-related taxing tidbits as April 15 comes and goes. |
| March
2014 |
Shooting Yourself In the Foot
Some overachievers in sales and marketing spend much time and effort
creating brand awareness while they themselves seem unaware of what their own
brand stands for. |
| February
2014 |
Use General Interest To Target
Markets
If you are reading this article, whether in print or
online, it demonstrates that reading is alive and well. That is why newsletters
are an unbeatable medium of communication between businesses and the people who
operate them. |
| January
2014 |
Flying With The Inkjet Set—Or
Not
Can inkjet presses that will halve my costs still deliver
quality acceptable to my clients? |
| December
2013 |
Cards For The Holidays
In Johnson’s World we always chose the best tool for the
job. |
| November
2013 |
Reinvention In Interesting
Times
Waiting for an upswing in the general economy to revive
your business no longer qualifies as a strategy. You could
reinvent. |
| October
2013 |
A Deli-cate Situation
You may not be selling sandwiches, but your customers are hoping for
price, quality, and service. |
| September 2013 |
Hot Town, Squirrel in the City
Until now, 3D printing has been used
mostly for creating
prototypes, but it is
starting to come into use for short-run
manufacturing. It seems to me this exactly follows the pattern of digital
printing. |
| August
2013 |
Dear Mister Perfect
Complacency is deadly to your business. Any company that has the
"good enough" mindset is sending an open invitation to competitors, who will
happily come in and steal your customers. |
| July
2013 |
Tan, Don't Burn
If
you are in sales, your prospects are
probably more sensitive than you.
|
| June
2013 |
Disorganized Reorganization
is
Risky Business
When bureaucratic company policy
is
allowed to trump customer service,
you run the risk of losing
business. |
| May
2013 |
USPS Reformed or Deformed?
Poor service, delivery problems, and decreasing mail volume also
need to be
part of USPS reform initiatives. |
| April
2013 |
Something
Old, Something New
Cutting edge technology can blend with old world
tradition to paint a picture of print as a living, growing
discipline. |
| March
2013 |
Going
Postal in a FedEx World
Poor business practices will not help the
USPS survive as other options become cheaper, easier, and more convenient.
|
| February
2013 |
Know
When to Hold ’Em,
Know When to Fold ’Em
Ditching
unprofitable customers can
improve your bottom line. |
| January
2013 |
For Us or Against Us
How are you ever going to
convince
your prospects of the value of print if you don’t believe in
it yourself? |
| December
2012 |
Give the Timeless Gift of Print
Books open worlds
that no video can match. |
| November
2012 |
Trees Love Paper
It’s up to us to tell the
world the truth about the sustainability of paper and print. |
| October
2012 |
If It Is Windy, This Must Be Graph Expo
Did you know
that the moniker “Windy City” originally referred... to the
hamlet’s blustering windbag politicians? |
| September 2012 |
Chicken, Civility & Customers
Recent events
offer valuable
lessons in online etiquette. |
| August
2012 |
Root, Root, Root for the Home Team
Digital printers
can learn a bit from
the boys of summer |
| July
2012 |
Printerly Musings, Observations,
and Flashes
Vague musings, name-dropping,
streams of consciousness,and
occasional flashes of brilliance from Johnson’s World. |
| June
2012 |
Championing the Cause of Profits
Are you in it to
win it?
Then pay attention to the bottom line. |
| May
2012 |
Email Marketing Is Too Easy
Make sure the fruits of
your labor
don't produce spam. |
| April
2012 |
Shopping for Customer Service
What can you learn
about customer service
from the checkout line at an upscale
grocery? |
| March
2012 |
The Internet, Global Warming, and the
Paperless Office
The new market is here.
Create your own
opportunities. |
| February
2012 |
Random Thoughts About Consistency
I do know a thing
or two about consistently
marketing your services. |
| January
2012 |
Whose World Is It Anyway?
Real world advice and
observations from
a print shop owner. |
| December
2011 |
The Green, Green Pastures of Home
Sound management
skills deliver success
no matter what services you offer... |
| October
2011 |
Welcome (Back) to My World
Steve Johnson joins the
Quick Printing's
roster of columnists... |
Johnson's
World
View award-winning articles
written from 2004 to 2011 by Copresco President Steve Johnson reflecting on
digital printing, graphic arts and the world in general.
Feature
Stories
Feature articles from American Printer magazine relating to print on
demand, written by or about Copresco.
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