Finding a
printer for a 12-page fundraising program book with a four-color cover and
eight-page black & white body should be a cinch.
Just
take it to Kinko’s or OfficeMax, right? No way—there’s a lot
more to it than that.
Especially when you’re dealing
with a project with a host of last-minute copy and artwork revisions, a tight
delivery deadline and print quantities that change each day.
Add budgetary
restrictions for a charitable organization to the mix, and you have the dilemma
facing the Rotary Club of Elmhurst.
The club was hosting
a benefit to raise funds for its community and humanitarian service
programs.
The
program book featured a full-color, full-bleed cover with artwork depicting the
theme: “Spotlight on Rotary: Dancin’ with the Stars.”
The body contained information about the evening’s
activities, details of the club’s service projects, a page recognizing
sponsors and contributors as well as a listing of the charitable organizations
that the club supports.
The project—originally planned for offset printing—didn’t work out due to the fast-approaching deadline and the cost factors. So, the planning committee determined that Copresco’s digital on-demand printing was the best solution to meet deadline, budget and quality requirements.
The
ability to make changes quickly played a major role in the production of the
program.
PDFs of the job were prepared by graphic
designer Paul Wcisel and up-loaded to the Copresco website.
However, in double-checking the PDFs, the program
committee chair found a mistake that had been made on an original Word file.
Copresco’s production staff quickly corrected the
mistake, and a dummy of the book was prepared for approval.
A critical
mistake was then found while checking the printer’s proof—the name of
an important charity that the club supports was missing.
Another fast correction was made on the spot in the
Copresco plant, and the job was okayed for production.
Then 250 copies of the book were printed, saddle stitched
and shipped within 48 hours—two days ahead of the delivery
schedule.
“It’s a tough assignment for a busy
volunteer to meet a deadline like this while working under pressure. It’s
human nature for service organization members to wait until the last minute to
make reservations and meet copy deadlines,” says Copresco president and
CEO Steve Johnson.
“In some cases, delays may
actually be beneficial to an organization. In a digital workflow, last-minute
changes can be easily accommodated without the high cost of making corrections
for offset printed jobs.”
“For
Copresco, it’s what we do every day. Produce high-quality digital work on
extremely tight time schedules at competitive prices,” Steve added.
“Short-run jobs like this are often misplaced with
conventional printers that can’t compete due to time frames and cost
restrictions. But, they make perfect case-study examples for digital
on-demand.”
So, when you need a program for your fundraiser, or books or manuals for a major project, call the digital technology leader. Call Copresco.
Copresco
believes in the power of the printed word. That’s why we have designed,
produced and mailed Overnight Lite first-class for nearly two decades.
We celebrate the 20th anniversary of publishing the
newsletter in August.
Our main
goal has always been to combine tasteful humor with helpful information and
industry news.
Since the dawn of the information age, we
have been committed to keeping you up-to-date with the latest advances in
digital technology and printing on-demand. Last month’s PDF-X story is a
good example.
Originally a black & white piece, Lite’s first venture into color was in 1997. We began publishing in full color monthly in 2002.
The newsletter is posted on our website in HTML for fast downloading, and in easy-viewing PDF in its graphic format. Archived back issues for many years are available for your review.
We welcome your questions, ideas suggestions and jokes. Just drop us a note.
Overnight Lite
Main Last
Month
Next Month
Home
Contact Us
What's New
Publications
Copyright © 2009 by Copresco All rights reserved.
